As a hotel owner or general manager, you are always trying to find ways to manage your reputation online. In today’s world, it is difficult with all the different websites dedicated to user reviews, such as TripAdvisor, Expedia, Yelp, Facebook, and others. How can you keep up with the demand of making sure your reputation is accurately and honestly displayed across the web? The answer: go “mocial.” Mocial combines the words “mobile” and “social.” It reminds those in the hospital industry that potential guests and current and past guests alike are using their smartphones to connect to your hotel or restaurant. They are looking up reviews with the swipe of a screen and deciding from a few quick web interactions where to stay the night on business or where to book that family vacation. That is why it is imperative to manage your reputation on the web. One way of doing so—and what other hotels are doing—is to use Revinate, a platform that manages your overall web presence. That is the first potential solution.
The second solution is to understand that even international travelers use their smartphones to research your hotel. They will use their phone to book a room. Let’s say you have a Facebook page for your hotel and it has good reviews and shows your solid reputation. A traveler sees this and she wants to book a room immediately for the night. Do you have a booking engine or widget directly on your Facebook page where she can book right there? If not, that’s something to think about. When you use your smartphone, you appreciate and expect when a website’s mobile experience is fast and easy. It should be the same for your guest. Instead of this potential guest having to click on your website, it may be a good idea to add a booking engine or widget to your social media site.
At Qdiner, we have years of experience helping hospitality industry owners, such as restaurant owners and hoteliers, increase and maintain their web presence, including managing reputation. We understand that reviews are crucial to your business and we want to ensure a strong web presence as you build your excellent reputation. The two go hand-in-hand, and once your business is at the top of the search engine rankings along with your highly regard reputation, that is when your business thrives.
Please contact us at Qdiner.com. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. Please contact us at 617-816-2969 or use our contact form.