Imagine you’re the potential guest or diner. You use your smartphone to research a potential hotel and restaurant for the night. You find the perfect accommodation and place to eat; however, you now have to connect to two other websites to book a room and a reservation. Begrudgingly, you do it, but are annoyed at the wasted time, or you say “forget it” and move on. This is your customer’s experience in today’s world. If a potential guest finds you on Facebook or another social media page, it is best to have a booking app or widget that directly sends him to book. Otherwise you risk losing the sale altogether.
It is imperative nowadays to have a Facebook or other social media page, and when you do, that you are easy to contact and have a fast and reliable booking system. You must think of your social media page as a second option for potential guests to contact you…and to book through you. One booking app is called buuteeq; it pulls all the information from your hotel’s website onto its Facebook page. Research the best app for your social media page, especially if it’s a different site than Facebook. Think about how you want to present yourself to guests and what experience they should receive from your website. If guests do contact you from your social media page, you must answer in a timely manner. This is what guests expect from the digital world, and if they do not receive a timely response, they will most likely move on to your competitor.
What are the best features and elements of your hotel? What makes your hotel a unique experience and a worthwhile investment to the traveler? For example, perhaps you have a beautiful view of the mountains, and most guestrooms face the mountains. Or you’re only a two-block walk from the beach.Whatever they are, highlight the best features of your hotel on your social media page through photo sand videos. A good site to explore is Instagram where photos are king. If you have a picturesque hotel and property, Instagram may be a good choice for you…But remember to have professional photos that display well on this app.
At Qdiner, we’ve had years of experience helping restaurants owners and hotel owners manage their online presence, including social media pages. We understand how important it is for your social media page and website to be at the top of the search rankings, especially in regard to Google. Please contact us at 617-816-2969 or use our contact form.