Summer is upon us, and according to Adobe, consumers are expected to spend over $65 billion online for travel between Memorial Day and Labor Day. This is a 7 percent increase compared to 2014. Top American travel destinations include Washington D.C. (at the top), Los Angeles, New York, Las Vegas, and San Francisco. For Europe, top destinations are London, Paris, and Rome. Another interesting fact is that the trend of booking on a smartphone continues to increase; in fact, one out of every five dollars spent now originates from a smartphone or tablet. That’s a 6 percent increase from the previous year. And more consumers are booking travel via smartphones than tablets.
How does this affect your hospitality business? You have to ensure that your website or booking website is mobile friendly. In April 2015, Google rolled out its mobile-friendly algorithm, which ranks websites according to whether they are mobile friendly or not. The mobile-friendly ones receive better search rankings in Google. That is why it is imperative for your website to be mobile friendly. Also, users expect a mobile experience nowadays. If they want to book a hotel or flight or an entire trip, they expect to be able to do it with clicks on a smartphone.
Hospitality Trends or htrends.com provides financial tips for those who travel during the major holidays or holiday weekends during the summer:
Flights for the Fourth of July weekend should be booked on May 23 for the highest discount of 21 percent, while budget hotels should be reserved on June 20 to save up to 20 percent. Labor Day offers the least expensive flights and hotels compared to other summer holidays. Flights should be booked on July 21 for discounts between 17 and 31 percent. Hotels should be reserved on June 9 for up to 20 percent in savings.
To help potential clients understand current travel trends, it’s best to include some advice on your business’s website or blog. For instance, let’s say you own an inn. On your website, discuss travel packages with regard to flight booking trends in order for your potential guest to receive the best value and price possible. He will appreciate that you helped in the booking process. You can also provide local tips, such as restaurants with the best food and value or local bars that offer happy hour specials. You can discuss activities where perhaps the guest can buy tickets in advance for a percentage off. A potential guest will appreciate any budgeting or travel advice.
At Qdiner.com, we are happy to help you increase your blog or website traffic, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your hotel’s visibility, please contact us at 617-816-2969 or use our contact form.
This blog was inspired by an article from Hospitality Trends