The Quality Of Hospitality

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How to Receive Good Restaurant Reviews

If you are a restaurant owner, reviews can be your best friend or worst enemy. Online reviews can also be downright scary. You have no idea who is reviewing you, and if a person who loves to review walks in on a bad day in your restaurant, it could mean gloom and doom for your business. For example, we’ve all heard of the restaurant who received terrible online reviews and it killed business. And vice-versa. Excellent reviews can nicely publicize a restaurant. So how do you guarantee good reviews?

You first have to let go of the notion you can guarantee anything. That is false hope. On reviewing websites like Yelp, TripAdvisor, Chowhound, OpenTable, etc. you never know what a diner is going to say. For example, he or she may have been nice to your face at the restaurant but then writes a scathing review online. However, you can help your business by inviting reviewers in from local newspapers, magazines, and blogs to review it. Simply write a press release and send it out to these places, or contact each one individually. Tell them if you have a big event, such as a grand opening, reopening, charity event, holiday party, etc.

As restaurant owner, it is your responsibility to keep your website and online information up to date. Obtaining current information is absolutely imperative for reviewers. They must research the menus, hours, location, photos, and any other specialized information. For instance, if a reviewer goes to look up specials for tonight’s dinner service and they’re not there or they’re from last night, it can make your restaurant look bad. Social media should be as updated as possible. There should be a buildup to an event. Guest reviews and testimonials on the website can help as well. Many reviewers like to read the back story of how the business started and especially about the chef and the owner. Provide that story for them, so they don’t have to do the legwork. A frustrating point can be when restaurants do not list their hours on their website. The contact information and hours should be clearly marked and easily found.

Being a successful restaurant owner and receiving good reviews starts with a great website. It needs to impress restaurant reviewers and potential diners to bring them into the restaurant. If you’d like help improving your restaurant’s website, please contact us at We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your restaurant’s visibility, please contact us at 617-816-2969 or use our contact form.


2015 Summer Travel Trends

Summer is upon us, and according to Adobe, consumers are expected to spend over $65 billion online for travel between Memorial Day and Labor Day. This is a 7 percent increase compared to 2014. Top American travel destinations include Washington D.C. (at the top), Los Angeles, New York, Las Vegas, and San Francisco. For Europe, top destinations are London, Paris, and Rome. Another interesting fact is that the trend of booking on a smartphone continues to increase; in fact, one out of every five dollars spent now originates from a smartphone or tablet. That’s a 6 percent increase from the previous year. And more consumers are booking travel via smartphones than tablets.

How does this affect your hospitality business? You have to ensure that your website or booking website is mobile friendly. In April 2015, Google rolled out its mobile-friendly algorithm, which ranks websites according to whether they are mobile friendly or not. The mobile-friendly ones receive better search rankings in Google. That is why it is imperative for your website to be mobile friendly. Also, users expect a mobile experience nowadays. If they want to book a hotel or flight or an entire trip, they expect to be able to do it with clicks on a smartphone.

Hospitality Trends or provides financial tips for those who travel during the major holidays or holiday weekends during the summer:

Flights for the Fourth of July weekend should be booked on May 23 for the highest discount of 21 percent, while budget hotels should be reserved on June 20 to save up to 20 percent. Labor Day offers the least expensive flights and hotels compared to other summer holidays. Flights should be booked on July 21 for discounts between 17 and 31 percent. Hotels should be reserved on June 9 for up to 20 percent in savings.

To help potential clients understand current travel trends, it’s best to include some advice on your business’s website or blog. For instance, let’s say you own an inn. On your website, discuss travel packages with regard to flight booking trends in order for your potential guest to receive the best value and price possible. He will appreciate that you helped in the booking process. You can also provide local tips, such as restaurants with the best food and value or local bars that offer happy hour specials. You can discuss activities where perhaps the guest can buy tickets in advance for a percentage off. A potential guest will appreciate any budgeting or travel advice.

At, we are happy to help you increase your blog or website traffic, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your hotel’s visibility, please contact us at 617-816-2969 or use our contact form.


This blog was inspired by an article from Hospitality Trends 

Restaurant Trend of No Tipping

Some people are neutral about tipping servers and bartenders, while others have stronger opinions. Either way, there is a trend to move away from tipping in restaurants. This trend is slowly turning into a movement in which major restaurants in large American cities are adopting. The usual tipping standard is 20 percent for excellent or […]

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Hotels Go “Mocial” & Manage Your Reputation

As a hotel owner or general manager, you are always trying to find ways to manage your reputation online. In today’s world, it is difficult with all the different websites dedicated to user reviews, such as TripAdvisor, Expedia, Yelp, Facebook, and others. How can you keep up with the demand of making sure your reputation is accurately and […]

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Do You Have a Social Media Booking App?

Imagine you’re the potential guest or diner. You use your smartphone to research a potential hotel and restaurant for the night. You find the perfect accommodation and place to eat; however, you now have to connect to two other websites to book a room and a reservation. Begrudgingly, you do it, but are annoyed at the wasted time, […]

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Customer Service Drives Hospitality

There are so many hotels out there, customer service is now ruling the industry. At the tap of a smart phone, potential guests can look up a hotel and decide on the spot if they will stay there. Technology now influences the decisions of many travelers, such as who provides free Internet and who has […]

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Healthy Food, A Hotel Trend for 2015

Do you love going to a fancy hotel and ordering that juicy burger for room service? You’re certainly not alone. For instance, the Chicago Marriot O’Hare reports its Marriot Burger as its bestselling item. However, guests are pushing back and asking for more healthy options, and more and more in 2015, healthy food drives customer decisions. […]

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Get Your Regulars on Social Media

The saying from a popular show set in Boston is true, “You want to go where everyone knows your name.”  And it’s commonplace these days. Patrons of your bar or restaurant can check out the menu and make reservations, for sure they can read reviews, but they can also check out your social media pages […]

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The Pollution in Your Kitchen

Pollution is a widely shared concern among Americans, and for good reason. But when you consider pollution, you may be failing to include a common cause of pollution that hits incredibly close to home — in your own kitchen. Even if you clean your kitchen until it sparkles, there is an underlying health concern posed […]

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The Quality of Your Lunch

A recent study from the California staffing firm OfficeTeam, took a look at how American workers eat lunch. The survey was conducted by interviewing over 400 workers in the US. The goal was to understand the eating habits of US workers. Here are some interesting facts from the study. Almost 10 percent of the people […]

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